{
  "name": "System of Reason",
  "shortName": "XOR",
  "url": "https://systemofreason.com",
  "guidelines": "https://systemofreason.com/brand",
  "markdown": "https://systemofreason.com/brand/BRAND.md",
  "kit": "https://systemofreason.com/brand/xor-brand-kit.zip",
  "logos": {
    "xor-wordmark": {
      "name": "Logo",
      "use": "The logo, in ink, for light backgrounds",
      "svg": "https://systemofreason.com/brand/xor-wordmark.svg",
      "png": {
        "1200": "https://systemofreason.com/brand/xor-wordmark-1200.png"
      }
    },
    "xor-wordmark-paper": {
      "name": "Logo, reversed",
      "use": "The logo in paper, for dark backgrounds and photos",
      "svg": "https://systemofreason.com/brand/xor-wordmark-paper.svg",
      "png": {
        "1200": "https://systemofreason.com/brand/xor-wordmark-paper-1200.png"
      }
    },
    "xor-mark": {
      "name": "Mark",
      "use": "The x alone, in ink, where the name is already beside it or space is tight",
      "svg": "https://systemofreason.com/brand/xor-mark.svg",
      "png": {
        "1024": "https://systemofreason.com/brand/xor-mark-1024.png"
      }
    },
    "xor-mark-paper": {
      "name": "Mark, reversed",
      "use": "The x in paper, for dark backgrounds",
      "svg": "https://systemofreason.com/brand/xor-mark-paper.svg",
      "png": {
        "1024": "https://systemofreason.com/brand/xor-mark-paper-1024.png"
      }
    },
    "xor-icon": {
      "name": "App icon",
      "use": "The x on paper, for app icons, avatars and connector icons",
      "svg": "https://systemofreason.com/brand/xor-icon.svg",
      "png": {
        "512": "https://systemofreason.com/brand/xor-icon-512.png",
        "1024": "https://systemofreason.com/brand/xor-icon-1024.png"
      }
    },
    "xor-icon-ink": {
      "name": "App icon, ink",
      "use": "The x in paper on ink, for dark settings",
      "svg": "https://systemofreason.com/brand/xor-icon-ink.svg",
      "png": {
        "512": "https://systemofreason.com/brand/xor-icon-ink-512.png",
        "1024": "https://systemofreason.com/brand/xor-icon-ink-1024.png"
      }
    }
  },
  "socialCard": "https://systemofreason.com/brand/og.png",
  "colors": [
    {
      "token": "paper",
      "name": "Paper",
      "hex": "#F1ECE2",
      "use": "Page background"
    },
    {
      "token": "note-paper",
      "name": "Note paper",
      "hex": "#ECE5D5",
      "use": "Behind engravings and quiet panels"
    },
    {
      "token": "ink",
      "name": "Ink",
      "hex": "#171916",
      "use": "Text, the logo, buttons"
    },
    {
      "token": "note-green",
      "name": "Note green",
      "hex": "#2E4F40",
      "use": "Accents, labels, sent chat bubbles"
    },
    {
      "token": "note-ink",
      "name": "Note ink",
      "hex": "#2A4739",
      "use": "Engraving lines and diagrams"
    },
    {
      "token": "serial-red",
      "name": "Serial red",
      "hex": "#B4452E",
      "use": "Serial numbers and small labels, sparingly"
    },
    {
      "token": "muted",
      "name": "Muted",
      "hex": "#62675E",
      "use": "Secondary text"
    }
  ],
  "fonts": [
    {
      "family": "Instrument Serif",
      "use": "Headlines and the name System of Reason",
      "weights": [
        400
      ],
      "license": "SIL Open Font License 1.1",
      "source": "https://fontsource.org/fonts/instrument-serif"
    },
    {
      "family": "Inter",
      "use": "Body text and interface",
      "weights": [
        "100–900 (variable)"
      ],
      "license": "SIL Open Font License 1.1",
      "source": "https://fontsource.org/fonts/inter"
    },
    {
      "family": "IBM Plex Mono",
      "use": "Small labels, serial numbers and code",
      "weights": [
        400,
        500
      ],
      "license": "SIL Open Font License 1.1",
      "source": "https://fontsource.org/fonts/ibm-plex-mono"
    }
  ],
  "rules": [
    "Write the name as System of Reason, or XOR for short, in capitals. The logo reads xor in lowercase; text never does.",
    "Use the mark alone wherever the name already sits beside it. Never put the mark next to the logo.",
    "Leave clear space around the logo at least the width of one stroke of the x.",
    "Keep it at least 16 px tall for the mark and 60 px wide for the logo.",
    "Use it in ink on light backgrounds and in paper on dark ones. No other colors, gradients, outlines or shadows.",
    "Don't stretch, rotate, crop or redraw it, and don't put it inside another shape (the app icon is the one exception)."
  ]
}